Cannes Lions
McCANN CANADA, Toronto / PROSTATE CANCER CANADA / 2018
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Description
1 in 8 men will get prostate cancer. But 8 in 8 men don’t like the idea of getting a prostate exam from a doctor, even though it can save their lives. It’s too uncomfortable. So this radio spot gives men detailed instructions for the alternative to a doctor: asking your mom to do it.
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