Our idea demonstrated that getting your prostate checked is as easy as retrieving a parking pass.

Stickers were affixed to parking machines across the city of Toronto, calling on Canadian men to #talkprostate with their doctor and their communities. We supported the stunt with social and digital content.

The stickers were placed on the parking pass machines during the month of September, which is Prostate Cancer month.

The campaign yielded record engagement at over 630,000 views in one week. Digital Rectal Exam webpage traffic increased 30% to over 11,000 page views.