Cannes Lions
TRIBAL 121, Lima / MOVISTAR / 2015
Overview
Entries
Credits
Execution
FanBooth was launched and promoted only through social media using the Movistar fan page in Peru.
Outcome
Using existing technology available in every smartphone we created a completely new use for it, giving solution to one of the oldest fan's problems.
We got users from other mobile operators to download Movistar´s FanBooth App.
Thousands of branded pictures of fans hit the social media organically, generating content for the brand that didn't even exist before the app.
With a little budget we managed to create a big impact for Movistar during the World Cup.
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