Statistics show that the leading cause of road accidents in Thailand is speeding. To encourage people to slow down, the Thai Health Promotion Foundation wanted to communicate the idea that excess speeds are dangerous. In this spot, we tell the story of a driver’s journey on the road in the form of a series of tongue twisters. As our announcer speeds up, these tongue twisters get progressively more and more difficult to verbalize, resulting in him making an inevitable mistake. In this way, we illustrate how excess speeds can lead to accidents, and call on our audience to avoid driving too quickly.