Cannes Lions

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Y&R/BRAVO MIAMI, Miami / FEDEX / 2014

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Case Film
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Overview

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Credits

Overview

Execution

This interactive ad could only happen inside a digital magazine. By using a single page that resembled a simple print ad, we could surprise every reader.

With one swipe, all the magazine’s readers swapped the background of the ad and delivered the punch line, sending the package from Brazil to the US.

Message delivered. That fast.

Outcome

The ad was placed in the iPad version of Exame, one of Brazil’s biggest business magazine, with more than 30.000 downloads in 15 days, so we could target busy decision-makers in a fast and impactful way.

The only possible interaction was to pass the page, so every Exame reader had to interact with the message, even if they tried to skip the ad.

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