Cannes Lions

Fastest Instagram Story

VERIZON, New York / VERIZON / 2019

Film
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Overview

Entries

Credits

Overview

Background

The IndyCar Series is the premier level of open-wheel racing in America. Verizon, fittingly the fastest wireless network, was the title sponsor of IndyCar.

Execution

Within a span of one second, we see the following scenes for each story:

Story 1:

An open-wheel racecar whizzes by on a racetrack.

Over a black background flashes the words, “Don’t blink.”

A close-up of the same racecar.

“Verizon IndyCar series. Get in.” against a black background.

Story 2:

A neon-green car crosses the finish line.

“First place.” on a black background.

Another car crosses the finish line. “Second place.” on a black background.

Fans wave flags in the stands at the racetracks.

“Verizon IndyCar series. Get in.” on a black background.

Story 3:

A racecar speeds down a track, seen from the POV of the driver.

“230 mph.” flashes on the screen against a black background.

Again from the driver’s POV, the same racecar catches up to its opponent ahead. “Just like that.”

“Verizon IndyCar series. Get in.” against on a black background.

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