Cannes Lions
VERIZON, New York / VERIZON / 2019
Overview
Entries
Credits
Background
The IndyCar Series is the premier level of open-wheel racing in America. Verizon, fittingly the fastest wireless network, was the title sponsor of IndyCar.
Execution
Within a span of one second, we see the following scenes for each story:
Story 1:
An open-wheel racecar whizzes by on a racetrack.
Over a black background flashes the words, “Don’t blink.”
A close-up of the same racecar.
“Verizon IndyCar series. Get in.” against a black background.
Story 2:
A neon-green car crosses the finish line.
“First place.” on a black background.
Another car crosses the finish line. “Second place.” on a black background.
Fans wave flags in the stands at the racetracks.
“Verizon IndyCar series. Get in.” on a black background.
Story 3:
A racecar speeds down a track, seen from the POV of the driver.
“230 mph.” flashes on the screen against a black background.
Again from the driver’s POV, the same racecar catches up to its opponent ahead. “Just like that.”
“Verizon IndyCar series. Get in.” against on a black background.
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