Cannes Lions

TELECOM

mcgarrybowen, New York / VERIZON / 2014

Presentation Image
Online Video
Presentation Image

Overview

Entries

Credits

Overview

Execution

We created a compelling 10 part online video series for the competition featuring some of the winning ideas and the creators behind them. Highlighting their personal journeys along the way and the inspirations behind their ideas.

Outcome

The web series has only been live for a short time and media support has only just begun on the online destinations so performance data is not abundant. However, the ten episodes have already garnered a combined 500,000 views and helped drive awareness to the 2014 Powerful Answer Awards contest inspiring 728 entries to date with over half of the submission period still remaining.

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