Single key message of the commercial was “We´re roaming”, which was an invitation to feel free to roam, enjoy yourself while travelling and make the most of your time wherever you are. With Vodafone Passport, travellers get the same mobile phone tariff when calling from abroad, and therefore they do not need to be scared of the “bill shock effect”, nor the usage of their mobile phone while away from home. Customers know what they will be charged for when calling from abroad, therefore they can make the most of their time wherever they are.We see a guy representing Vodafone 'Roaming', as he sings a version of Bob Marley's Jamming track but replaces the word with 'roaming'. He enjoys himself as he visits different locations all over the world where people are using their mobiles.