A platform RECRUITING ROOKIES FOR FASTRACK ARMY was provided for the rookies to apply on Fastrack website. Call was made to participate along with the venues through MTV. Online banners activated inciting TG to enlist and register at the Fastrack Army site. On radio, radio jockeys discussed about the Fastrack Army, registration details and venues.Recruitment camps were set up for selecting the cadets in Fastrack stores in Delhi, Bombay, Bangalore, Pune and Chennai. MTV VJs Ranvijay and Nikhil spearheaded the recruitment at the Fastrack Stores. RJs gave live coverage on radio and asked listeners to walk into the store to witness the process.The aspirants crossed various difficult hurdles to prove their ability. Five cadets who beat competitors at city level won Fastrack Army kits and became a part of Fastrack Army. Best cadet who won among the top 5 won “Army Royal Enfield”.

16,000 people voted for the 3 Gangs over 9 days. On D-Day alone 2,500 people gathered in each store – 5.5 times more walk-ins as against earlier new store launch benchmarks.Post-event, walk-ins to Fastrack Store sustained over 2 months.Fastrack Stores became a youth hang-out in the city.The event-flow was templatised for other city store launches.