Cannes Lions

FEDEX/KINKO'S OFFICE AND PRINT SUPPLIES

BBDO NEW YORK, New York / FEDEX / 2008

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Overview

Entries

Credits

Overview

Execution

We took over two dozen objects found on the street and made them look as if they’ve just been shipped by FedEx/Kinko’s by boxing and filling them up with packing peanuts. This allowed us to create buzz and pinpoint specific markets for grand openings around the country.

Outcome

Nearly 40% increase in customer traffic during the duration of the campaign.

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