In keeping with the spirit of Bench Barber in achieving aspirations and kickstarting the dreams of many men and women across the globe, the brand launched by collaborating with Mark Bustos during one of his trips back to the Philippines for an unlikely experience — creating a haircut so unique even a blind man could appreciate it.

Mark Bustos met James Ricafort, a man diagnosed with optic nerve blindness at the age of 16, and wanted to create something that he alone can fully appreciate — a haircut that even a blind man can feel. In giving a blind man a new hope, Mark unexpectedly gained a brand new perspective in life. The moments they had were all captured into a film to convey a message of compassion. Not only did he make James feel a renewed sense of confidence, but he also gave hope for everyone who had something taken away from them.

The film was used and shown after the December 10, 2016 launch event of Bench Barbers, and released online for public viewing on the official Bench Facebook page. The video reached more than a million views in just a few days — making it the most-viewed non-celebrity video in Philippine retail.

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