The Philippines is Asia's only predominant Catholic Country. To this day, the LGBT community still struggles for equality in society. In advertising, portrayal of same-sex relationships are always subject to the Ad Standards Council's country's 'moral standards'. Most of them are disapproved for release.

Bench, the Philippines' iconic fashion brand, believes in for fashion for all Filipinos, and in a deeper sense, equality for every citizen.

The brand wanted to celebrate Valentine's Day in the most inclusive and meaningful way possible.

Finally, Bench along with its agency created a statement to the public saying that the brand would continue to believe in the principle of acceptance and equality.

Throughout the media plan, Bench took a stand and never pulled the billboards down.

Despite the firestorm coming from all sectors of the country, the brand braved the storm and carried on with it believed in, which was fashion for all Filipinos, and in a deeper sense, equality for every citizen.