The objective of the campaign was to create a buzz around the show Titeres Porno and ultimately increase ticket sales for the performances.The target audience was predominately new customers as this was the first time the show had come to New Zealand so we wanted a new and exciting way to get it talked about.

We got a knitter to craft these dildo’s by making their own pattern that even included the ridges you’d find on a real dildo. We then made packaging that was reminiscent of the dildo packaging you would see at a sex shop.

We saw an increase in ticket sales of 70% after the dildos were sent out from 220 to 373. In the period before the campaign ran from 22nd Nov to 6th Mar there were 2 tickets sold per day and in period we sent the dildos out from the 7th Mar to 18th Mar 12 tickets were sold per day.