The Festival of contemporary Art of Yecla is organised by the City Town Hall. It is characterised by its invasion of public space by the artists from different disciplines. Its urban and rebellious spirit had to be stamped on each one of the elements of communication.

For this reason, we planned a programme that played with black and yellow colours, natural colours that warn you of danger and the sentence TOXIC MOVEMENT as leitmotif and metaphor of the actions that were going to be developed during the event. Furthermore, the texts were placed in a slanted way with the photoluminiscent ink that glowed in the dark. This way, we got to transmit the idea of “danger”, action and toxicity within the same element.

We made two versions of the covers (one yellow and the other one black) so that we could leave them in bars, cultural centres and other leisure places in the town, in large quantities, attracted people and were, on the whole, a sign of warning. The result was the invasion of Yecla in a very striking way considering the limited budget.