28 states with 1.2Billion+ people, India is known for its diverse cultures and religions, each having its very own festivals.

Insight:

As soon as the New Year’s calendar comes out, our colleagues and friends start planning their festive leaves. Festival celebration is all about bonding with family and friends.

IDEA:

While we all are celebrating Festivals with our family and friends, RJs are always busy entertaining us, thus was born “Even RJ’s deserve a holiday “

First time ever the RJ’s of Radio Mirchi fought for their right, a holiday on the biggest festival of India “IPL”.