PLAYSTATION 3 is a living, evolving games console - the Cell processor and network platform interact and evolve in real time. Therefore the campaign launch microsite is also a piece of living, evolving entertainment.The idea for the campaign is a virtual hotel and the guests that find themselves there. Visitors can explore their rooms – and deduce for themselves what living is all about.A truly interactive, groundbreaking, ever-changing experience. Just like PLAYSTATION 3.

The campaign was released on March 23rd in 22 different locales including the UK, France, Germany, Spain, Italy, The Netherlands, Sweden, Australia and New Zealand.