Cannes Lions

VAIO

IMAGINATIVE , Tokyo / SONY / 2008

Awards:

1 Shortlisted Cannes Lions
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Overview

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Overview

Description

VAIO - Remix Your Life - is an interactive campaign meant to complement the branding and promotion of three new VAIO models: VAIO FZ, VAIO TZ and VAIO CR. ""Remix" essentially is a musical method to create a new value by reconstructing from existing, original materials. VAIO - REMIX YOUR LIFE - superposes the product's new features onto this method to convey to consumers what VAIO can do and create for their lifestyle. By providing the product concept movies and user-generated interactive contents, we aim to develop the unique promotion, involving the potential users online.

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