The new Fiat 500 comes with a Start&Stop System. Our Challenge was to communicate this new function in an entertaining and unseen way. The only restriction: Do not use any classic media.We were searching for a place, where people could experience the Start&Stop System in real life and we found it. Electric hand dryers in restrooms of stylish bars, restaurants or theaters the locations where our target group spends their free time come with a Start&Stop System, similar to the Fiat 500.And that s why we developed the Fiat 500 hand dryer with Start&Stop System.

As a result the Fiat 500 hand dryer improved the image of the Fiat 500 as one of the most eco-friendly cars in the market, with noticeably more clicks on umwelt.fiat.de.

The Fiat 500 HANDDRYER was distributed around Frankfurt Am Main, as the handdryer was part of an integrated campaign, we could not track the specific results. Overall, the campaign helped to make the Fiat 500 one of the most sucessful cars in Germany - including noticeably more clicks on www.umwelt-fiat.de