Cannes Lions

MIO

AGÊNCIACLICK ISOBAR, Sao Paulo / FIAT GROUP / 2010

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Description

Online film to launch the Project Fiat Mio, which will create the first collaborative car in the world (http://www.fiatmio.cc/), a car that has as its starting point the users’ ideas. The film shows the process of Clay Modeling (traditional process in the manufacture of automobiles, where the car is fully modeled in clay) in a way never seen before. -- Watch the film online: http://www.congado.net/2010/fiat/mio/filme/en/

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12 items

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