For the Fiat Croma website we developed a modular site, supporting the car communication from the World Preview at the Geneva Motorshow, to the launch and post-launch phases.A site was developed from the positioning “Space to Grow”, addressed to fleet and private users (men, aged 35-40, middle management), where browsing is based on a change of perspective from a flat surface to a three-dimensional, unexpected space, where the user can experience the extra space the new stretched Fiat gives to accomplish life’s challenges.Released online from March 1st, the site will be completed at the end of May for the car launch on the Italian market.