Cannes Lions

FIAT STILO

GIOVANNI FCB, Sao Paulo / FIAT GROUP / 2005

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Overview

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Credits

Overview

Execution

The sight of the car in the busy streets of the city repeated over a medium time period, established a closer relationship with the public, as the ad interacted with people in different situations of daily life, thus presenting their desire with an identity, since the product is tangible and its value is relevant. All this stimulus brings the consumer closer to the product putting its acquired value into perspective and maximising the action.

Outcome

The performance of the project is evidence of the importance of the stimulus for the public. The media idea, has shown itself to be highly optimised with the final results obtained by the dealerships in the region. The flow of consumers through the stores increased by 45% over this period.

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2021, FIAT GROUP

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