Cannes Lions
CHEIL WORLDWIDE, Gurgaon / ADIDAS / 2018
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THE FILM IS CALLING UPON THE YOUTH WITH A CLEAR MESSAGE THAT THEIR FUTURE IN FOOTBALL BEGINS WITH ADIDAS & THE BIGGEST GLOBAL EVENT: FIFA U-17 WORLD CUP ON HOME GROUNDS. THIS HAIR-RAISING, ‘ANTHEM’ ANNOUNCES THAT THE WAIT FOR THE BIG STAGE IS OVER AND INSPIRES THEM THAT NOW IS THE 'TIME TO BEGIN' A FOOTBALLING REVOLUTION AT HOME. CASTING THE MOST TALENTED, LOCAL STARS FROM YOUTH ACADEMIES ACROSS THE FOOTBALLING POCKETS OF INDIA, IT HIGHLIGHTS THE PASSIONATE RITUALS AND DIE-HARD ATTITUDE OF THE YOUNGSTERS WHO HAVE ALREADY STARTED THE REVOLUTION. THE VOICEOVER PROVOKES THEM TO RISE AND CLAIM THE BIG STAGE, THE BIG OPPORTUNITIES AND THE BIG FUTURE THAT IS THEIRS FOR THE TAKING AT THE FIFA U-17 WORLD CUP AND THEY JUST CAN’T MISS THIS BUS. THE BUS THAT WILL TAKE THEM ON A JOURNEY TO CREATE HISTORY.
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