Cannes Lions
BBDO ARGENTINA, Buenos Aires / NIKE / 2009
Overview
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Execution
Challenge:To generate a marketing direct action, original enough to attract the attention of runners and invite them to register for the race at Nikeplus.com Solution:During two weeks, 10,000 runners received an e-mail with information regarding the race, and an inspirational video that invited them to run and represent Argentina in the Human Race.
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