Inspired by the US marine creed ‘This is my rifle’, our spot compares an athlete’s body to a gun. Using athletes, we make the analogy of a gun being cocked, aimed and fired. A track athlete locking into his blocks became the ‘gun’ being cocked. A shot of a diver becomes the slow-mo ‘bullet’. And finally the ‘smoking gun’ - a footballer on a cold day, steam rises from his body.Appropriately, the v/o by Presley Chweneyagae, the lead actor from Tsotsi – the Oscar-winning South African film that deals with the redemption of a hardened township gangster.