Identity is a mystery in which ten travellers are murdered, one-by-one, in a remote motel in the Nevada desert. The Identity Official Website was created to generate interest in the film without giving away any of the twists and turns of the plot.Unlike most promotional site for films, Identity features no production information other than the release date. Instead, the site is an atmospheric interactive experience. Users can explore the rooms in the motel, finding information about each of the characters through a seemingly random, abstract collection of nightmarish vignettes. After viewing the film, users will be able to return to the site and understand how the scenes relate to the plot of the film.