Cannes Lions

FINANCIAL SERVICES

NORTHLICH, Cincinnati / WESTERN & SOUTHERN / 2011

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Overview

Description

Western & Southern Financial Group’s stability is unmatched in the financial services world. So they needed advertising as bold as their offering. In the TV commercial “Stability,” a poised and confident Western & Southern representative stands atop a pair of stilts as a team of white-coated operatives with a giant fan, a lasso-wielding cowboy on horseback and a villainous man arming a tennis ball canon all try to dislodge her – with no luck. The commercial symbolically represents the insurance giant’s core characteristic and highlights their incredible ratings, despite what the financial world has faced over the last several years. And all of this is packaged in a surprising and powerful creative approach, particularly for the conservative financial services industry.

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