Cannes Lions

LIFE INSURANCE

OGILVY MEXICO, Mexico City / ASOCIACION MEXICANA DE INSTITUCIONES DE SEGUROS / 2010

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In Mexico, we make fun of everything; Even death. What better chance to make fun of it in one of the categories that has more problems with Mexicans: insurance.

Mexicans don’t trust in insurance companies. So, to make a point, let’s show how moody Death is, because Lady Death, always gets her way. So, it’s better if you have insurance, because nothing is for certain, but your insurance is.

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