We were asked to bring Virgin Money’s new proposition ‘things gets more exciting when you say yes’ to life online. Our strategy was to avoid typical dull financial advertising and to do it in a way that emphasised the unique (and very unconventional) personality of the Virgin brand.By using interactive video we made a dull pirouetting toy ballerina come to life in a surprising way. When the music changes the ballerina bursts with attitude as she dances in the box.