Spikes Asia

ONE B1G GIG

PHOTOPLAY FILMS, Sydney / VIRGIN / 2016

Awards:

1 Shortlisted Spikes Asia
Film
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Description

With Virgin Mobile Australia's product offer ONE B1G GIG - a bonus gigabyte of data for all existing and new Postpaid customers every month they listen to music streaming service Guvera, customers no longer needed to be 'datafraid' when listening to music on the go. Virgin Mobile Australia wanted to let all music lovers across the country know that one gigabyte of data for music equals about 407 songs or 21 hours of music. They enlisted the talents of US comedian and musician Reggie Watts to create a song that names 600 different Australian cities and towns on a 21 hour long track featuring only Watt's voice, a keyboard and a looping machine.

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