Cannes Lions

MOBILE PHONE TARIFF

BATES 141, Mumbai / VIRGIN / 2010

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Overview

Description

Please note: 'Hatke' means 'different'.Virgin Mobile wanted to highlight its unique ‘Get Paid to Receive Calls’ feature on radio.

It was important for us to come up with an idea that does justice to the medium. So we thought of an idea that simply demonstrated the fact that it pays to be a Virgin Mobile customer. Literally!

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