The sound design of this film was considered very early in the process as it was clear that the film's success depended on bringing to life, what could be thought of as fairly dry content, an engaging synergy of sight and sound.

The sound design team worked closely with the agency, director, and editor in developing a style and sensibility that would pull viewers in, while rendering the content more interesting, meaningful, memorable and even inspiring.

The aim was to bring to the film a clean, modern, energetic sonic aesthetic which would become one with the visuals to create a unified dynamic experience.