The year that the first Havaianas was created was the starting point to make a collection of posters each one using a different theme and scene to remind of it’s origin in Rio de Janeiro back in 1962. The “Sugar Loaf”, beach scenes, carnaval, dancers, bossa- nova, tropical animals and much more, everything illustrated using different styles from the 60”s. The pay off: “Original from Brazil since 1962."

Each poster portrayed a different theme and scene to remind of it’s origin in Rio de Janeiro back in 1962. The “Sugar Loaf”, beach scenes, carnaval, dancers, bossa- nova, tropical animals and much more, everything illustrated using different styles from the 60”s. The pay off: “Original from Brazil since 1962."

The campaign was a great success and the posters became collectors items.

It helped to increase significantly the sales of Havaianas all over the world and the most important thing:

it helped to spread the happy and colorful mood of the brand and export it’s Brazilian way of life.