Cannes Lions

Finlandia - 1000 Years of Less Ordinary Wisdom

KNUCKLEHEAD, London / FINLANDIA / 2016

Film

Overview

Entries

Credits

Overview

Description

Finlandia scoured the world to find people that embody the brand's ‘less ordinary’ spirit, and whose ages total one thousand years. The team interviewed each of these characters with the ambition of distilling their wisdom into a documentary-style film, aiming to inspire others to lead a ‘less ordinary’ life.

Amongst the film's stars are nonagenarian grande dame of fashion, Iris Apfel, kinetic sculptor Theo Jansen and Icelandic Game of Thrones actor and world’s third strongest man, Hafthór Júlíus Björnsson. Driven by an energetic soundtrack, footage of the characters against backdrops ranging from dense Finnish forests to the vibrant streets of New Orleans is intercut with powerful quotes of each person’s wisdom.

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