Slacklining, which is one of the extreme sports known worldwide, has been chosen as the key subject. The concept of Samsonite, “Lightest & Strongest” is delivered well by the slacklining visual. Besides this, the image of a dynamic lifestyle is also key to the target market.

The slacklining walkers deliver impressive performances as they try to keep balance with Firelite in their hands. During the skydiving performance, the Firelite falls to the ground. Although being dropped from the sky, the luggage transforms back to its original form which shows how strong the product is in an extreme manner.