Cannes Lions

SUITCASE

JWT SHANGHAI, Shanghai / SAMSONITE / 2011

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

To produce visual communication for The Samsonite Cosmolite suitcase. The selling point is it's ultra-durability.

Execution

Much illustration style has been tried out in full scale in search of the right expression. Oil painting, stained- glass painting and eventually we settled this 3D rendered sculpture style. Every detail of angel, every expression of devil are drawn and crafted in full detail.

Similar Campaigns

12 items

Born to go

WUNDERMAN THOMPSON, Antwerp

Born to go

2020, SAMSONITE

(opens in a new tab)