Cannes Lions
JWT SHANGHAI, Shanghai / SAMSONITE / 2011
Overview
Entries
Credits
Description
To produce visual communication for The Samsonite Cosmolite suitcase. The selling point is it's ultra-durability.
Execution
Much illustration style has been tried out in full scale in search of the right expression. Oil painting, stained- glass painting and eventually we settled this 3D rendered sculpture style. Every detail of angel, every expression of devil are drawn and crafted in full detail.
Similar Campaigns
12 items