Cannes Lions
AFRICA, Sao Paulo / KANUI / 2015
Overview
Entries
Credits
Execution
We used our own channels to make our clients aware of the campaign: Site, Mobile Apps, Folders and e-mail marketing. And one thousand shoe boxes were sent in the first week of the campaign.
Outcome
One week after the launching of the campaign, More than a 1000 boxes were already left in post offices and sent to The Salvation Army and The Samaritans Feet. A number that will continue to rise as 2015 goes by.
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