We transformed the boxes that are sent every day by Kanui, into a way to make a donation, with a simple Stamp. A stamp that has been prepaid to be delivered to someone who needs shoes, and transforms boxes into a medium for our cause. Zero New Residues produced. All our clients needed to do was turn the box inside out, throw in the pair of shoes and drop the box

off at any post office.

We used our own channels to make our clients aware of the campaign: Site, Mobile Apps, Folders and e-mail marketing. And one thousand shoe boxes were sent in the first week of the campaign.

One week after the launching of the campaign, More than a 1000 boxes were already left in post offices and sent o The Salvation Army and The Samaritans Feet. A number that will continue to rise as 2015 goes by.