Spikes Asia
RABBIT'S TALE, Bangkok / FIVE STAR / 2023
Overview
Entries
Credits
Background
As a food brand that has been with Thais for over 37 years, Five Stars wants to bridge Thai’s generation gap by pointing out to young generation the value of family time spent together.
Idea
‘Quality Time, Again’ the video campaign that aims to bridge the generation gap between family members so they would spend more time together. The video is about the relationship of ‘Oh Supitchaya Na Songkla’ and her late mother.
We brought her mother back to share a meal with her once again with the help of DeepFake technology. The sentimental moment shared through this video is how we aim to connect the young generations to their families.
Strategy
As a food brand that has been with Thais for over 37 years, Five Stars wants to bridge Thai’s generation gap by pointing out to young generation the value of family time spent together.
Execution
**USE DEEPFAKE TO BUILD REAL CONNECTION BETWEEN GENERATIONS.**
By scouting some real life stories from more than 50 people, we finally found this CODA girl name “O”.
“O” is a content creator who make content about Sign Language for everyday life on “Okata Channel”
She had 66.6K followers on TIKTOK,
25K on Facebook and 15K on her Instagram.
We brought her mother back to share a meal with her once again with the help of DeepFake technology. The sentimental moment shared through this video is how we aim to connect the young generations to their families.
Based on the true story of Oh Supitchaya.
After learning from 2,000 images of her mothers, the AI took 3 months to process the information.
To bring her mother back through VR goggles.
Outcome
Facebook: 5,416 comments 29,825 Shares 38,751 Reacts 10,461,000 Impression Youtube: 1,738 Comments 2,500,000 Impression 81,100 Reacts
Tiktok: 2,199,150 Reacts 15,116 Comments 123,188 Shares
Over all: 22,270 Comments 2,319,001 Reacts 153,013 Shares 12,961,000 Impression
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