As a food brand that has been with Thais for over 37 years, Five Stars wants to bridge Thai’s generation gap by pointing out to young generation the value of family time spent together.

‘Quality Time, Again’ the video campaign that aims to bridge the generation gap between family members so they would spend more time together. The video is about the relationship of ‘Oh Supitchaya Na Songkla’ and her late mother.

We brought her mother back to share a meal with her once again with the help of DeepFake technology. The sentimental moment shared through this video is how we aim to connect the young generations to their families.

As a food brand that has been with Thais for over 37 years, Five Stars wants to bridge Thai’s generation gap by pointing out to young generation the value of family time spent together.

**USE DEEPFAKE TO BUILD REAL CONNECTION BETWEEN GENERATIONS.**

We brought her mother back to share a meal with her once again with the help of DeepFake technology. The sentimental moment shared through this video is how we aim to connect the young generations to their families.

Based on the true story of Oh Supitchaya.


After learning from 2,000 images of her mothers, the AI took 3 months to process the information.

To bring her mother back through VR goggles.

This campaign became viral on many social channels with all kinds of engagements from sharing to reaction videos.

Facebook: 5,416 comments 29,825 Shares 38,751 Reacts 10,461,000 Impression

Youtube: 1,738 Comments 2,500,000 Impression 81,100 Reacts



Tiktok: 2,199,150 Reacts 15,116 Comments 123,188 Shares



Over all: 22,270 Comments 2,319,001 Reacts 153,013 Shares 12,961,000 Impression