During commercial dates as Cyber Monday, airlines not only compete with other airlines but with the whole retail industry.

On the other hand, in a date where everyone is looking to buying new stuff, small repair shops that populate South American cities, that already are struggling to survive, have the toughest time.

That's why LATAM Airlines teamed up with these small repair shops to help each others out. We used the airlines retail marketing budget to promote these small businesses by retargeting every person looking for the most searched products during Cyber Monday to those shops. We made people consider fixing the stuff they already had instead of buying new.

Then, together with these shop owners, we convinced people to use the money they could save by fixing instead of buying new in a new travel experience.

To team up with small repair shops in Chile, Perú, Colombia and Uruguay to help each other out during the most commercial date in the year. These small businesses that are struggling to survive and have the toughest time of the year during Cyber Monday, got clients. And we got people to think about using the money they could save by fixing their stuff instead of buying new on a travel experience.

We identified Cyber Monday most searched products and crossed that data with products that could be repaired by different small repair shops in Chile, Perú, Colombia and Uruguay.

We then used a retargeting strategy to address people looking for these products, making them think if they really needed to buy new. Instead, we invited them to fix the stuff they already had in they're closest repair shops; and to invest the money they could save in a much better experience: a trip.

This campaign ran in Chile, Perú, Colombia and Uruguay.

We ran google ads that targeted people looking for new products, connecting them with they're closest repair shops to fix instead of buying new.

We also retargeted this people with custom-made banners inviting them to fix and fly.

In twitter, we had a team running a real-time listening and intervening tweets and conversations of people that were looking for offers or were complaining about not finding good prices.

We also ran TV ads that were starred by some of the small repair shop owners, inviting people to fix the products they already owned instead of buying new stuff they didn't need. And to use the money they could save in purchasing a trip.

23% ticket sales increase compared to last Cyber Monday.

18% repair shops' clients increase compared to daily basis repair shop clients traffic.

11% increase in the perception of LATAM Airlines as a sustainable airline that has a deep commitment with the South American region and its countries.