The idea was developed putting the customer/prospect in the centre of the event.

Create a real and memorable experience to fix the Sky&Fastweb values: emotion, speed, performance, entertainment.

We implemented a moving installation on Milano, Roma and Bari that permitted to live the real and free Fly Experience.

It's important ti underline that Fastweb (owner of the Budget) uses the national fly acrobatic team as campaign testimonial- Frecce Tricolori

One combined structure (Fly engine truck + Geodetic Commercial Area) installed in 3 cities.

One night and one morning to build everything and 4/5 days of activity from 12 am till 20 pm.

We setted in square (Milano and Bari) and in the most important mall in Rome.

More than 100 on/off-line articles.

More than 5.000 fly experience done.

More than 3.000.000 web contacts

More than 1.000.000 video views

More than 22.000.000 of total contacts