Cannes Lions

Focus on Cafe

MJZ, Los Angeles / BOSE / 2019

Film

Overview

Entries

Credits

Overview

Background

People still think of Bose noise-cancelling as being just for planes, when in reality it can help address the everyday feelings of stress, distraction, and disempowerment caused by their environments. Bose headphones help you clear away the noise, so you can focus on your passions.

Execution

The director and Agency had been going back and forth between 2 songs for the music track Aquarium by Nosaj Thing and a song by "Biscuit Town". Aquarium offered a dreamy and more accessible vibe to the film which is why it was selected in the end.

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