Cannes Lions
TENCENT, Shenzhen / TENCENT / 2017
Overview
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Description
Chinese fonts is like building a house. Every stroke is like the steel bar and lines of the house. Try to the idea of museum design into the font. If the typography be an architectural concept?
Execution
The cornice concept font design, has been used in the visual system of the museum.
The overall material more joint back to the museum of the original state. According to the design of the four hundreds of words, we will follow-up the font character, let more people can be convenient to use. At the same time also let more people understand the culture of the Chinese characters and Chinese architecture.
Outcome
Through overall planning and design of the Tongguan Dong Ka Lau Ecological Museum, let more people understand the dong culture, also make the local culture to transmit. And the design of this font, also let everybody know the culture of design has the possibility of more.
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