Cannes Lions
PEREIRA & O'DELL, San Francisco / SKYPE / 2014
Overview
Entries
Credits
Description
This short film documents how Skype allowed one family to experience one of the most important days in their lives. The footage used was captured entirely by the couple using their mobile phones. With the dad in China for work and the mom thousands of miles away, it allowed them to preserve the moment, and for us to show that Skype really does allow families to stay together.
Execution
More than 20 couples were auditioned and nine couples agreed to share the special moment. The family we cast filmed the whole thing with their phones, including how they shared it over Skype, capturing the true essence of the moment. It was real and raw and exactly how we wanted to represent motherhood. We released it on Mother's Day, giving a beautiful gift and reminder to moms everywhere.
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