According to data from the World Health Organization, Ecuador is the second country in Latin America and number 9 in the world, with the highest per capita alcohol consumption.

For the first time in history, Bud changes its name to promote responsibly alcohol consumption. We integrate appetizing food into the design of our cans. When you have a Bud in your hand, you will always remember that you must eat, so you don't get drunk so quickly.

According to data from the World Health Organization, Ecuador is the second country in Latin America with the highest per capita alcohol consumption. So, the campaign was to18+ target.

In the alcohol Awareness Month we change for first time the name of Budweiser to Foodweiser. If you have a can of Foodweiser, you can swap it out for your favorite food.

Because your most appetizing beer, you drink it together with the appetizing food you prefer: Burweiser, Wingweiser, Frieweiser.

Because your most appetizing beer, you drink it together with the appetizing food you prefer.

58.000 cans sold during the responsible consumption week

15.600 redeemed burgers

+32% responsible drinkers

21.000 chicken wings orders

+45% customers enjoyed a meal with their Bud

19.000 servings of French fries

+39% share of voice