Cannes Lions
THE MONKEYS | PART OF ACCENTURE INTERACTIVE, Sydney / PIZZA HUT / 2019
Overview
Entries
Credits
Background
Footy songs are a quintessentially Australian way to support your footy team. Often chanted in stadiums, in streets and in pubs across the country – they help bring fellow supporters together, demonstrate allegiance to one side, and assist in the taunting of the other side.
Execution
With Pizza Hut's Footy Feed meal offer, you have to pick a side dish – Ribs or Wings. So, we reimagined these sides as real football sides – the 'Wings' and the 'Ribs' – complete with their own football anthems. To coincide with the launch of football season, and capitalise on rumours the AFL was re-recording every club's anthem – they launched just in time for the Round 1 AFL (Australian Football league) clash between Richmond and Carlton using those clubs actual anthem tunes.
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