Cannes Lions

FORD BANTAM

JWT JOHANNESBURG, Johannesburg / FORD / 2008

Film

Overview

Entries

Credits

Overview

Description

Two men swap their roles as worker and boss depending on who their clients are. This ad became an instant classic in South Africa. It makes light of a taboo subject showing the two entrepreneurs exploiting the prejudices still inherent in the system to their own advantage. It accurately reflects the product, the Ford Utility or Bantam, as a constant and reliable presence in an incredibly fast-changing society.

Similar Campaigns

12 items

Nissan Z Escape

SONG ZU, Sydney

Nissan Z Escape

2022, NISSAN

(opens in a new tab)