Cannes Lions
WUNDERMAN , Mexico City / FORD / 2004
Overview
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Credits
Description
Three commemorative pieces were the heart of this appreciation present. Accompanied by an eloquent message from Bill Ford, we communicated our clients through this campaign, that feeling of pride for these one hundred years of accomplishments and the expectation for all the years to come.In the outside of the box, you can see a rearview mirror with a header: 'Looking back drives us to look forward'. The image on the mirror is Ford's first car.When you open the box you find a commemorative book with the same image from the mirror, as well as a keyholder and a watch.
Outcome
Over 300 pieces have been delivered to our clients. And this piece created for the celebration of the Ford Motor Company’s Centennial has caused great impact and positive impressions among all those involved with the celebration: Ford’s staff, Dealerships and of course our clients.
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