For as long as vehicles have been made, the primary focus of automakers has been on selling the vehicle — a limited, singular interaction in a years-long ownership experience. What’s more, on average, the vast majority of a driver's day is not spent inside their car.

How can we build trust when our brand is such a small portion of a person’s day and life? How do we strengthen the bond between a user, their vehicle, and the Ford brand? How do we add value to the Ford ownership experience, and do all of this on a global scale?

Our goal was to dissolve the current one-way, limited interaction that our users share with Ford and instead create an ongoing relationship — delivering a holistic solution that elevates their ownership experience — through a global, digital ecosystem that builds trust and loyalty.