This microsite was created for the unveiling of the 2004 Ford F-150 to highlight the vehicle’s features using cutting-edge Flash with video. The site was part of a full online branding initiative that tied together the entire F-150 launch campaign. The microsite introduces the F-150 spokesperson, Rick Titus, and uses his video clips to navigate visitors through a tour of the truck's features. The challenge was to raise the bar for web marketing by packing the site with lots of details on all of the F-150’s features, while keeping the visitor’s attention by integrating video elements.