Cannes Lions

FORD F-150

2ADVANCED STUDIOS, Aliso Viejo / FORD / 2004

Awards:

2 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Description

This microsite was created for the unveiling of the 2004 Ford F-150 to highlight the vehicle’s features using cutting-edge Flash with video. The site was part of a full online branding initiative that tied together the entire F-150 launch campaign. The microsite introduces the F-150 spokesperson, Rick Titus, and uses his video clips to navigate visitors through a tour of the truck's features. The challenge was to raise the bar for web marketing by packing the site with lots of details on all of the F-150’s features, while keeping the visitor’s attention by integrating video elements.

Similar Campaigns

12 items

Shortlisted Eurobest
Mistakes

MINDSHARE, Copenhagen

Mistakes

2016, FORD

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